National Trade Organization
Increasing Client Satisfaction Through Learning Program Redesign
The Challenge
A large, national professional organization was getting feedback that their courses were not meeting its members’ needs. This feedback spurred the organization to engage with To Eleven to review and propose improvements to their training products as well as their overall L&D strategy.
The Solution
Based on our analysis of the organization’s specific needs, we created a customized evaluation framework to guide our work. Our mission was to provide unique insights and perspectives to ensure training offerings are effective and aligned to both industry and learning standards. In addition, we provided guidance in creating a more coherent and effective L&D strategy.
Talking to people who are closest to the training is critical. We began our project interviewing key internal and external stakeholders. To help the organization to better position themselves in the marketplace, we conducted a comparative market analysis of comparable training programs (in similar sectors). We identified several areas of need including updating course designs, clearly articulating outcomes, creating avenues to provide intermediate and advanced courses, and an increased use of technology-based learning to provide more flexible and accessible training options.
The Results
Our comprehensive review and feedback on L&D products and practices, led to:
Better products for their clients
A clear, evidence-based framework to guide future training design and implementation
Insights to increase competitive advantage